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More Mobile Pages on CardsChat Your job as a retailer is to provide a cohesive and satisfying "stage" experience, there and then. Inject some excitement into the buying experience, help the customer focus and understand the value of the products you have carefully chosen to offer them. Strip noise and highlighting value. I read this morning of a plan for floor walkers to engage with those staring at their mobiles in store, ask if they're comparing prices and see if they can close a sale. over 4 years ago Retailers can harness this trend and turn it to their advantage by using mobile to enhance the level of information available to customers. over 4 years ago I was recently in NY and surprised at the lack of wifi available compared to London Such an emotive topic. Damned if you do, damned if you don't. Retailers have no choice but to cater for their customers' every desire or they will lose them so fast. They need a great looking store full of gorgeous stock and savvy sales people, they need an online presence that rocks in this digital age and they need a supply chain that supports the ever changing demands of the customer and is agile enough to respond when that customer goes online in store to 'showroom'. very topical! "Customers will appreciate free and good quality wi-fi that allows them to carry out their product research in store." Mobile can be used to enhance the in-store experience for consumers, as well as providing retailers with some precision tools to target the mobile customer. This is something we're keen to see more data on, so if you'd like to share your results with us, please leave a comment. This may be in the form of codes to scan to unlock specials like free coffee or discounts, or to send prompts to user’s phones highlighting new products and promotions. @George I agree. Crap wi-fi is almost worse than none. According to an OnDeviceResearch survey, 74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store wi-fi. over 4 years ago In conjunction with in-store prompts like QR codes and barcodes, and with the retailer’s mobile app, wi-fi can be used to improve the in-store experience for mobile users. i) offers a better customer experience Please provide the evidence for this. I bet you a bazillion pounds it's far far less than 16% of over 55's in the UK. Sorry - I just don't believe the figures are indicative of the UK population as a whole. It isn't just about sending them back online online gaming canada news, it's about using the web to help the customer to make a purchase there and then. Combine this with technology like Tesco's in-store 'sat nav' app and you have the ability to target customers in real time, according to their location. My local Tesco has it and I stopped using it because the speed was shocking - like a dial-up internet connection circa 1996. And it had an overzealous firewall that blocked certain apps I had running and websites I wanted to browse while in the queue. I think all retailers should offer in store wi fi as it can encourage sales. People are going to compare prices online no matter what but if you make the process easier then customers will have a better shopping experience. This could be better for the long term. George, Project Manager at Penna Be honest - how many people do you know over 55 that have a smart phone? over 4 years ago
I agree that the benefits to retailers of offering free WiFi outweigh the drawbacks. We are in an age of technology, where consumers have more control over their purchasing decisions than ever before. Retailers should embrace this fact and give customers the freedom to shop in-store the same way they might choose to shop at home online. And given that there is a strong and rare chance that users will actually volunteer their details for the privilege, it presents new marketing opportunities in return. One digital marketing / usability guidance we provide to our clients is "Do as much as possible on behalf of your customers, just tell them you're doing so". Applied to the Tesco WiFi registration process, this would translate to the following: (1) Pick up the phone's # (2) Pull out customer name and ClubCard# from CRM (3) Prefill these details in the WiFi registration form with the preamble "according to our records, your name and Clubcard # are shown below" and ask customers to only take the trouble of correcting any incorrect details. This should hopefully eliminate the friction involved in the registration process and boost conversion. On another note, is it legal for retailers providing free WiFi to track the clickstream followed by customers while they're 'showrooming'? A retailer I interviewed last week told me he sees shoppers backing out the store when they lose Internet signal on their handsets. This is a telling signal. "3G mobile internet connections can vary in quality, and users have to eat into their data allowances to use them in store. " over 4 years ago Gareth Rees, Media Portfolio Lead at Personal over 4 years ago over 4 years ago There's probably little retailers can do about it, but I personally think a stronger 3G signal would be much more beneficial than in-store WiFi. Graham Charlton. Editor in Chief at ClickZ Global There is, of course, a point at which the sign up becomes too annoying and this is a balance that retailers have to get right. But, having signed up, there are benefits for retailer and consumer. House of Fraser recently ran a promotion in conjunction with O2, using free wi-fi, that aimed to drive incremental sales in the run up to Christmas. Meanwhile, John Lewis recently added wi-fi to its stores. It’s an emerging trend among the major high street brands (not to mention the coffee shops). For example, we reviewed Sainsbury's in-store scan and go app yesterday, and commented that the retailer should provide wi-fi to improve the user experience. I dont think there is any question about the power of online retailing - but if physical stores dont push the envelope on the in-person store experience over and above the digital aspects, then they are misusing the channel. over 4 years ago Published 20 November, 2012 by Graham Charlton You need to add value to the buying experience in some way. And if you can't manage that, then seriously consider whether there is actually any role for you in retailing the products. Harsh, but IMO true. For example, this article contains an example of sending the in-store customer to a web page containing reviews. But the customer doesnt want a web page in and of itself- they want guidance to a decision - and since the at point of purchase they need it condensed. I dont think the preference is to squint at a 3 inch screen at that moment. Graham Charlton. Editor in Chief at ClickZ Global It's 2012: if someone has come to your store, they came for some added value - after all, they could have gone online and bought the item in less time than it would have taken them to travel to you. And what's your value added, in return for the time the customer has invested in coming to your "stage"? Sending them back online? How many people over 55 who have one and know how to use it regularly use it to compare prices and read product reviews while out shopping? Therefore, providing barcodes or QR codes to scan next to products, or prompts to download apps may help to ensure that they check reviews and look for product information on your app or site, not Amazon’s. It may also depend on the type of store. If I'm entering a luxury store (not that I do too often), then I'll expect a more personal service. However, in PC World, John Lewis or somewhere, I'd rather be able to find the information I need without having to ask. Review your liability for actions taken by users of the WiFi, and also how to reduce the risk to your customers from similarly-named spoof access points. In fact, it was pointed out to us that wi-fi was available, but you have to ask a member of staff for the password. This isn't the way to do it. If you can not find what you are looking for please contact us . Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems , which provides new small-cap ideas every month, backed by a real-money portfolio. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy . Here's the margin picture for CACI International over the past few years. Margins matter. The more CACI International ( NYS: CACI ) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market. That's why we check up on margins at least once a quarter in this series. I'm looking for the absolute numbers, so I can compare them to current and potential competitors, and any trend that may tell me how strong CACI International's competitive position could be. Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy . Because of seasonality in some businesses, the numbers for the last period on the right -- the TTM figures -- aren't always comparable to the FY results preceding them. To compare quarterly margins to their prior-year levels, consult this chart. And if you are wondering if you should download an iPhone mobile casino app from the iTunes store or from a web-based casino, the choice is up to you. However, Web operators who have already built an Internet casino have a vested interest in delivering the best possible online gambling experience to you, their potential customer. This means that smart Internet casino owners will offer free welcome bonuses and ongoing player rewards, something not usually available when you download real money gambling apps from the iTunes store. And they will use industry leading casino software like RealTime Gaming (RTG) to deliver an enjoyable and "fair play" experience. These are always free iPhone casino apps, and have been thoroughly tested to work perfectly to deliver that web casino's familiar interface and experience on any i-device. Just look for the "mobile" link at a web casino, or follow the links on this page. It didn't take long after the iPhone debuted in 2007 for it to become the most popular smartphone on the planet. With the online gambling marketplace such a competitive environment, smart online casino owners the last few years have wisely offered the iPhone mobile casino experience through a download from the iTunes App Store, QR code access, or simply by providing a mobile version of their website. Special software is used to recognize and differentiate between Apple iPhone screen sizes, producing a visually enjoyable experience whether you are looking at the 3.5 inch display on an Apple 4S or the 4.0 inch high-resolution screen on the iPhone 5. And trustworthy online and mobile gambling software providers guarantee a fair and random experience, and "no-crash" reliability. They were able to accomplish the same thing with iPad casinos. and even other platforms such as iPhone sports betting apps. Recent web software uses a feature that is known as "responsive technology" to streamline the casino interface you receive and re size it for your particular iPhone display. Most leading software brands use this technology, and you will find it at the most trusted remote gambling destinations, including the US friendly RTG mobile casinos. and the UK friendly Playtech mobile casinos and Microgaming mobile casinos. Since a smartphone's screen is so much smaller than a desktop or laptop PC or tablet, the experience you receive may not offer all the bells and whistles of the typical PC casino experience. Most of the iPhone casino games are still available, but since the delivery has to be shrunken down to fit your phone's screen while still offering a speedy and reliable experience, you are recommended to try the mobile offering in a free play mode at first to get the hang of this smaller and sometimes totally different interface. This is the same technology used for Blackberry casinos and Windows casinos. However, not every jurisdiction around the world which licenses companies for online gambling is the most trustworthy. If you know what to look for, as we have learned through years as online gamblers and industry consultants, you can find those sites which offer iPhone casino games for download or mobile web browser access which do indeed possess legitimate licensing. Feel free to undertake an extensive review process yourself and discover which Apple friendly Internet casinos use reliable software and are actually legitimately licensed. Or you can take advantage of our hard work on your behalf, access any of the reputable and enjoyable iPhone casino apps on this page, understanding that those companies listed here have successfully made it through our grueling and lengthy review process. 2. Follow the prompts to open a player account. You will prompted for some personal information such as your address and phone number.
About SNAI Andrea Guzzon, General Manager Lorenzo Caci blackjack online quest, Director of Sales Since Amazon is often cheaper online gaming canada national student, with a variety of delivery options no deposit casino bonus rich casino, this can pose a real threat. According to an On Device Research (ODR) survey of mobile users, 60% of respondents have used the mobile internet while in stores, while 78% would use free wi-fi in stores if offered it. According to the ODR survey embedded below, 74% of respondents would be happy for the retailer to send a text or email with promotions. Mobile isn't going away pokies online engineering, and the retailers that adapt to this trend quickly and use it to improve the customer experience will have a big advantage over their competitors. In the same vein, retailers could combine online opinions with staff recommendations and other third party reviews. NFC technology is yet to capture the public imagination, but it does give consumers another payment option for those times when they suddenly realise they have forgotten to get cash out and they are already at the cash register with their shopping. It works too. Mobile now accounts for 10% of Comet's traffic. and the retailer enjoys an advantage in this area over multichannel rival Currys/PC World. Combine this with technology like Tesco's in-store 'sat nav' app and you have the ability to target customers in real time casinos online office, according to their location. Tesco recently introduced this in its larger stores. It does require a slightly clunky registration process which involves entering clubcard numbers, but the retailer is then armed with your purchase history. If Tesco can sweeten this process with a discount or two, it may well be worth the effort. Retailers can do this by providing apps and mobile optimised sites, but also by offering wi-fi to customers. There are a number of mobile apps and websites that enable in store shoppers to check and compare product prices spela gratis brandhout, but Amazon’s mobile products represent possibly the biggest single threat to offline retailers. For retailers that offer voucher codes online, allowing these codes to be redeemed in-store is one way to increase footfall, and maybe do some cross-selling when they arrive. If you can provide the reviews they need, then customers won't have to use competitors' sites where they might find a better deal. In an excellent guest post from last year, Dave Wieneke looked at how mobile can be used to enhance the in-store experience for consumers, as well as providing retailers with some precision tools to target the mobile customer. One great example of this came from the French Casino supermarket chain. Its iPhone app allows users to compile shopping lists before heading to the store, where they can use their mobile to scan and pay for items in store. There are now plenty of surveys which show the growth of mobile usage in retail stores. The problem for retailers is that, whatever the quality of service in store and the range of products on offer, shoppers always have the option of checking prices on their mobile phones and heading online, or to another high street retailer to make the purchase. Again keep your title short, use your keyword and make sure it describes what your app does clearly. Also, Apple does recommend fewer than 25 characters for your app’s title. Forrester carried out a survey back in 2012, which revealed that search is by far the most popular way for people to discover new apps, followed by word of mouth. It’s fine to encourage people who have downloaded your product to leave a review or rating on the app store, you have to start somewhere, however don’t bug users too often while they’re using your app as they’ll quickly abandon it. It’s an obvious one, but the more praise your app has, the more likely it is that people will download it. Social proof is a key way to get people on board. You can choose from ‘application’ or ‘game’ so make sure you choose the right type. For the category, you can only choose one (for example Lifestyle, Entertainment casinos on indian reservations, Music) so make sure you choose the one most relevant, even if technically your app falls into more than one category. Google Play & Apple App Store Bear in mind that people are viewing this on a mobile too, so they’re not interested (or lack the screen size) in reading a long essay. Make sure your keyword is in the title. As Android devices have a variety of different screen sizes, it’s best to keep your title as short as possible. You want searchers to be able to read your full title. As you can see below, Google Play also uses Google+ to build user confidence. Try and get your app publicised and reviewed on good quality websites. Before we get into that, here are a few words about the platforms you can upload your apps to. It sounds glib but the only way you’re going to amass a large amount of high ratings is by ensuring you make your app as good as it can be.
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